Week 12:Ch. 11 - Developing and Managing Products

You Can't Innovate Like Apple

When what you teach and develop every day has the title “Innovation” attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth. Discover what makes them different. According to New York Times Magazines, when it comes to product management, Apple is clearly the “Most Admired,” the “Most Innovative," and the “Master at Design. Apple's senior vice president of industrial design won for the second time the 2009 National Design Award for product design. Apple is big on introducing their new products. When new products are released for consumers to buy, they definitely make huge sales just like the iPhone 4 and iPad 2. Steve Jobs, Apple's CEO, believes in using his unique strategy because he knows what people want. Apple's new product gives people what they want most, a lightning fast notebook. Apple leads when it expresses its vision through its products, exciting you and making you proud to own one of their products.

How Apple Integrated the Consumers to his Products

Week 11: Ch. 16 -Integrated Marketing Communications

Apple has the best selling techniques in the business, and one of these techniques is the promotional mix. It doesn't need much work. They let the consumer to make his own determination, by allowing them to have a hands experience on the product; it’s a plus for the company. More shoppers said that Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple is the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010, it's still a valuable strategy for promotion of products. According to New York Times Magazine it shows the Top 5 reasons why People buy Apple products. John Sculley told the Guardian newspaper in 1997 People talk about technology, but Apple was a marketing company. It was the marketing company of the decade; I feel that he gave the main point of Apple Company.

Week 10: Ch. 10 - Product Concepts

Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy. While this brand loyalty is considered unusual for any product, Apple appears not to have gone out of its way to create it. But the Simplicity of the iPhone attract more consumer to the product, for example the Video Calling, Video Recording, the art on the cover, his application, make life easier, With no words or no sell copy, this is what makes the consumer anxious and builds anticipation to get their hands on the product. Apple has an excellent way of products concepts; first of all the packaging; their products are beautiful, clean, and easy to access to any other Apple product. They know what the consumers expect. The product's controls and user interface are so natural that the consumer can quickly be familiar with it, and start using the product, that's why make Apple products on top of all others products in the market right now.