Apple has the best selling techniques in the business, and one of these techniques is the promotional mix. It doesn't need much work. They let the consumer to make his own determination, by allowing them to have a hands experience on the product; it’s a plus for the company. More shoppers said that Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple is the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010, it's still a valuable strategy for promotion of products. According to New York Times Magazine it shows the Top 5 reasons why People buy Apple products. John Sculley told the Guardian newspaper in 1997 People talk about technology, but Apple was a marketing company. It was the marketing company of the decade; I feel that he gave the main point of Apple Company.
No comments:
Post a Comment