Week 13:Ch. 8-Segmenting and Targeting Markets

How Apple target the Consumers but not the Market

In each products Apple target Consumers and focusing on the users. They always let the consumers make decision how and where they will use their products. This is the main point help the Apple brand grow in worldwide. They are focusing on individuals and build unusual products for them, and let these individuals determine to their best ability make use of technology. 

Even though, most Apple products cost more than the other average electronic products, the quality of their products could last a lifetime. For example let’s take the latest iPhone 4 is almost two times expensive than Samsung or Blackberry’s phones but People always prefer the iPhone 4, because Apple has done some featuring we never heart about it in the others competitors companies as the Facetime calling, Retina display and the HD video record. Apple's segmentation strategy has made the company successful, extremely successful. They have been very mindful in how to sell their products and sold them at the correct prices. They create products for a particular user such as Students, Companies, Children and etc.