Apple advertises their products all over. For the iPhone, they advertised in their own website of apple, in Newspapers, on radio, television, the Internet, in magazines, etc. Apple has proved great regulation when advertising their products. They know they don’t have to try and sell more their products on the desktops of Mac's, iPods, on iTunes, or iPhones to their highest bidders. The company understands the main reason is to provide the users experience that the customers would love.
iPhone is one of the fast rising breakthrough products for mobile advertising. As more people use the iPhone for more things, there are going to be much more ads to make consumers life easier.
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