The consumer have been giving more name to the iPhone than any other products of Apple; the most known is “the phenomenon” than perhaps any other single piece of technology. Apple studies on consumers buying habits for better understanding the consumer needs. They are taking notes on the consumers every move to study their buying habits. Apple is considering over the data of its 170 million iTunes users to figure out how to compete against big companies like Microsoft or Google. Apple hopes that by examining the habits of consumers, they may be able to gain an advantage in the market by how well they target specific demographics. The company will analyze the music, videos, and apps that customers are obtaining every day from iTunes the iPhone, so Apple Store are determining a profile that will better advertise to those types of consumers based on what they are purchasing online. But the iPhone presents a perfect example of technology making its mark on consumer behavior. A recent article in the LA times discusses the overwhelming accessibility of information for iPhone users. The article primarily explores the possibility that this accessibility could become a social liability. And the phone can change a happy conversation into the Pursuit of Truth.
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