Week 14: Ch. 7 - Business Marketing

      Apple's Strategy for the Business Marketing is getting bigger and bigger every single day. Apple uses the idea of the marketing of goods and services to individuals and organizations for purposes other than personal consumption to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps. Steve Jobs, Apple's Founder and CEO, recently described Apple as a "mobile devices company”, the largest one in the world (Apple's revenues are bigger than Nokia, Samsung, or Sony's mobility business).

For several years Apple's product strategy involved creating innovative products and services aligned with a "digital hub" strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, especially the Apple iPhone “the phenomenon”, it’s a personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices. More recently, the full impact of a very well through out brand strategy has come into focusing, and one in which customer experience is central.

Apple's core competence is delivering exceptional experience through superb user interfaces. The company's product strategy is based around this, with iTunes, the iPhone with it's touch screen "gestures" that are re-used on the iPad, and the Apple Apps store all playing key roles.

Week 13:Ch. 8-Segmenting and Targeting Markets

How Apple target the Consumers but not the Market

In each products Apple target Consumers and focusing on the users. They always let the consumers make decision how and where they will use their products. This is the main point help the Apple brand grow in worldwide. They are focusing on individuals and build unusual products for them, and let these individuals determine to their best ability make use of technology. 

Even though, most Apple products cost more than the other average electronic products, the quality of their products could last a lifetime. For example let’s take the latest iPhone 4 is almost two times expensive than Samsung or Blackberry’s phones but People always prefer the iPhone 4, because Apple has done some featuring we never heart about it in the others competitors companies as the Facetime calling, Retina display and the HD video record. Apple's segmentation strategy has made the company successful, extremely successful. They have been very mindful in how to sell their products and sold them at the correct prices. They create products for a particular user such as Students, Companies, Children and etc.