Week 14: Ch. 7 - Business Marketing

      Apple's Strategy for the Business Marketing is getting bigger and bigger every single day. Apple uses the idea of the marketing of goods and services to individuals and organizations for purposes other than personal consumption to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps. Steve Jobs, Apple's Founder and CEO, recently described Apple as a "mobile devices company”, the largest one in the world (Apple's revenues are bigger than Nokia, Samsung, or Sony's mobility business).

For several years Apple's product strategy involved creating innovative products and services aligned with a "digital hub" strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, especially the Apple iPhone “the phenomenon”, it’s a personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices. More recently, the full impact of a very well through out brand strategy has come into focusing, and one in which customer experience is central.

Apple's core competence is delivering exceptional experience through superb user interfaces. The company's product strategy is based around this, with iTunes, the iPhone with it's touch screen "gestures" that are re-used on the iPad, and the Apple Apps store all playing key roles.

Week 13:Ch. 8-Segmenting and Targeting Markets

How Apple target the Consumers but not the Market

In each products Apple target Consumers and focusing on the users. They always let the consumers make decision how and where they will use their products. This is the main point help the Apple brand grow in worldwide. They are focusing on individuals and build unusual products for them, and let these individuals determine to their best ability make use of technology. 

Even though, most Apple products cost more than the other average electronic products, the quality of their products could last a lifetime. For example let’s take the latest iPhone 4 is almost two times expensive than Samsung or Blackberry’s phones but People always prefer the iPhone 4, because Apple has done some featuring we never heart about it in the others competitors companies as the Facetime calling, Retina display and the HD video record. Apple's segmentation strategy has made the company successful, extremely successful. They have been very mindful in how to sell their products and sold them at the correct prices. They create products for a particular user such as Students, Companies, Children and etc.

Week 12:Ch. 11 - Developing and Managing Products

You Can't Innovate Like Apple

When what you teach and develop every day has the title “Innovation” attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth. Discover what makes them different. According to New York Times Magazines, when it comes to product management, Apple is clearly the “Most Admired,” the “Most Innovative," and the “Master at Design. Apple's senior vice president of industrial design won for the second time the 2009 National Design Award for product design. Apple is big on introducing their new products. When new products are released for consumers to buy, they definitely make huge sales just like the iPhone 4 and iPad 2. Steve Jobs, Apple's CEO, believes in using his unique strategy because he knows what people want. Apple's new product gives people what they want most, a lightning fast notebook. Apple leads when it expresses its vision through its products, exciting you and making you proud to own one of their products.

How Apple Integrated the Consumers to his Products

Week 11: Ch. 16 -Integrated Marketing Communications

Apple has the best selling techniques in the business, and one of these techniques is the promotional mix. It doesn't need much work. They let the consumer to make his own determination, by allowing them to have a hands experience on the product; it’s a plus for the company. More shoppers said that Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple is the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010, it's still a valuable strategy for promotion of products. According to New York Times Magazine it shows the Top 5 reasons why People buy Apple products. John Sculley told the Guardian newspaper in 1997 People talk about technology, but Apple was a marketing company. It was the marketing company of the decade; I feel that he gave the main point of Apple Company.

Week 10: Ch. 10 - Product Concepts

Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy. While this brand loyalty is considered unusual for any product, Apple appears not to have gone out of its way to create it. But the Simplicity of the iPhone attract more consumer to the product, for example the Video Calling, Video Recording, the art on the cover, his application, make life easier, With no words or no sell copy, this is what makes the consumer anxious and builds anticipation to get their hands on the product. Apple has an excellent way of products concepts; first of all the packaging; their products are beautiful, clean, and easy to access to any other Apple product. They know what the consumers expect. The product's controls and user interface are so natural that the consumer can quickly be familiar with it, and start using the product, that's why make Apple products on top of all others products in the market right now.