Week 9: Ch. 18 - Sales Promotion and Personal Selling

Apple is big sale is always going on at the begging of the semester, that offer great deal to student during the begging of School season, and that’s one of the biggest times of the year that Apple can make the most sales. Most student buy at least one of apple products such as iPod, iPhone, iPad, or a computer to study and help them with their school work. Apple has the hottest and coolest products out there. At the end of 2009 Apple promotes selling the MacBooks by offering a student discount and with the purchase of the computer comes with a brand new iPod Touch. This strategy keeps the consumers loyal to Apple and also satisfied to have a cool gift with purchase.

Apple has a strong strategies that they knew how to satisfy their consumers by giving free course to show you how you can be familiar with their product and using them, and offering Applecare, (fix or replace the products). Making sure the consumers stay happy and satisfied with their products, Apple has great offers that keep them coming back. The iPhone 4, which recently hit the market in late June 2010, Apple decided to make this phone twice as better than the previous iPhone's and more affordable to the consumer. Due to the complications and technical issues, it caused the consumers to become very upset with the qualities they were looking for in the phone, they give free iPhone cases to reduce the difficulties. Recently when the iPad 2 was coming out Apple announced that the first customer that will be on line at the store of 5 avenue would receive $900 and iPad 2. Apple has unique way to sale his products.