Week 10: Ch. 10 - Product Concepts

Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy. While this brand loyalty is considered unusual for any product, Apple appears not to have gone out of its way to create it. But the Simplicity of the iPhone attract more consumer to the product, for example the Video Calling, Video Recording, the art on the cover, his application, make life easier, With no words or no sell copy, this is what makes the consumer anxious and builds anticipation to get their hands on the product. Apple has an excellent way of products concepts; first of all the packaging; their products are beautiful, clean, and easy to access to any other Apple product. They know what the consumers expect. The product's controls and user interface are so natural that the consumer can quickly be familiar with it, and start using the product, that's why make Apple products on top of all others products in the market right now.