Week 12:Ch. 11 - Developing and Managing Products

You Can't Innovate Like Apple

When what you teach and develop every day has the title “Innovation” attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth. Discover what makes them different. According to New York Times Magazines, when it comes to product management, Apple is clearly the “Most Admired,” the “Most Innovative," and the “Master at Design. Apple's senior vice president of industrial design won for the second time the 2009 National Design Award for product design. Apple is big on introducing their new products. When new products are released for consumers to buy, they definitely make huge sales just like the iPhone 4 and iPad 2. Steve Jobs, Apple's CEO, believes in using his unique strategy because he knows what people want. Apple's new product gives people what they want most, a lightning fast notebook. Apple leads when it expresses its vision through its products, exciting you and making you proud to own one of their products.